MESSAGE HEARD MEDIA HUB
Audio is powerful
Audio is Powerful
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
Through this series we delve into multiple topics ranging from editing to production all the way to the effectiveness of audio as a marketing medium. Each one is only about a minute long, so even if you listen to all of them, in less than 10 minutes you'll understand how audio can help you tell your story.
Here we want to show, not tell, so grab your headphones and discover the power of audio.
Catch up on the full series below…
Episode One - Fake it while you make it
Episode Two - Walk with me: audio’s unique reach
Episode Three - Whisper it: audio is intimate
Episode Four - A spoonful of sugar
Episode Five: The power of editing
Episode Six - Accessible, affordable & powerful
Ready to take your brand's storytelling to new heights? Discover the power of audio with Message Heard.
06. Accessible, affordable & powerful
06. Accessible, affordable & powerful
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In part six, we demonstrate the low barriers of entry into the world of podcasting. How accessible, yet powerful, audio creation is… bold for an audio company right…?
We love how accessible getting into the audio space is, so much we want to show you how! Yet elevating it to the next level, that’s where a producer and engineer comes into place. The right kit, the right engineering and the right expertise all mean your message has the right impact.
Audio is accessible, audio is affordable, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
I’m recording this on my phone. And sure, we’ve applied some effects to make my voice sound better, but let’s turn those off [fx] and here’s the unedited audio straight from my phone. It’s fine, right, and if I wanted to, in less than five minutes, I could have this published as a podcast. It would have cost me nothing but time.
You might think that’s a bold thing for a podcast production agency to point out, when we exist to make intentional, strategically-aligned and broadcast-quality podcasts, but we love how accessible, how competitive audio is, and honestly, while this sounds fine [fx] I sound so much better when we do this right. The right kit, the right engineering and the right expertise all mean my message has the right impact.
Audio is accessible, audio is affordable, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
05. The power of editing
05. The power of editing
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In part five, we look at the transformative power of editing and the magic that comes from a great production team. Whether you're a seasoned broadcaster or just starting out, our expert producers and editors are here to make you sound your best!
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
Chris: I’m recording this in a studio, with one of our producers, Emma, in my ear. Hey, Emma!
Emma: Hello, Chris!
Chris: A producer like Emma will train you, support you, help you be comfortable and confident on mic.
Emma: *corrects delivery*
Chris: A producer will train you, support you, help you be comfortable and confident on mic. And an editor will clean up stumbles, awkwardness and… hesi… Let me do that again: stumbles, awkwardness and hesitancy.
Together an empowering producer and a sympathetic editor will make you the best version of yourself – articulate, confident, warm – so that you can get your message heard. We can turn anyone into a broadcaster – even into a star.
Audio can be cut and rejigged, audio will make you shine, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
Emma: Good job, Chris, sounds great.
04. A spoonful of sugar
04. A spoonful of sugar
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In part four, we look at the subtlety of messaging with audio, how building that close impactful relationship with your audience through genuinely interesting content opens the doors for effectively, and subtly, weaving in branded messaging and information into your podcast.
“By weaving facts into captivating stories, we turn simple moments into powerful messages.
At Message Heard, our podcasts blend joy with purpose, ensuring your audience truly listens.”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
What’s the best thing about Switzerland? Well, the flag is a big plus. (fx: laughter)
Sorry, that’s one of my favourite jokes. But now I have your attention I can tell you that the Swiss flag is one of only two square flags in the world. (fx: gasp!) Hmm, you might have known that, but did you know that Switzerland’s maritime flag is actually just a regular rectangle? (fx: wow!)
See, the thing about having your own podcast is that you can sneak facts and messages in when people are having a good time. Make a compelling, joyful podcast that people actively want to listen to, and they’ll actually listen to what you want to say.
(The other square flag is for the Vatican City, by the way. I know it was bugging you)
Audio is sneaky, audio is a spoonful of sugar, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
03. Whisper it: audio is intimate
03. Whisper it: audio is intimate
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In this 3rd Episode, we take you through the unique intimacy podcasting brings as a medium, illustrating how it creates a deeply personal connection by speaking directly into the listener's ears. Exploring the immersive nature of audio, where voices seem to originate from within the listener's own mind, and showcases the medium's creative potential through playful stereo effects.
“Great audio creates a deep, personal connection.
There’s no picture you can paint that’s as vivid as the one that’s in the mind of your listener.”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
Audio is intimate. I’m being quite literal when I say that there is no way to get closer to someone than with audio. If you’re listening to my voice on headphones, as most podcast listeners do, try to locate my voice in 3D space around you… and you’ll fail. Because my voice isn’t coming from around you. It’s coming from the very centre of your skull. See? Isn’t that wild? That’s what I mean when I say audio is an intimate medium that brings you closer to your audience than anything else; who else gets to whisper in your ear like this? And that’s not all we can do with audio. I can catch your attention over here [fx] or I can even have a conversation with myself in stereo space, can’t I, Chris? Yes, Chris, you can. Wow, Chris, that’s so cool! I know, Chris! Audio is fun, audio is intimate, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
02. Walk with me: audio's unique reach
02. Walk with me: audio’s unique reach
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In the 2nd Episode, Walk with me: audio’s unique reach, delves into the unique impact of audio, how it’s one of the only types of media that can, and is, consumed whilst doing something else. Allowing brands to share their stories and become closer with their listeners in all different facets of life, from commuting to gardening.
“Treat your audience – your customers – with respect,
give them a show they love,
and they’ll give you their attention in parts of their day
that no other medium can reach.”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
Vision is most people’s primary sense. That gives stuff that we watch or read a special power, but it also means that if I’m watching a movie or just thumbing through TikTok, because I’m using my primary sense, I’m locked into just doing that activity.
With audio, though, you can listen while you do something else, and so we get to reach people with audio in places that no other medium can.
Nobody’s gonna read a white paper while they’re doing the dishes. Nobody’s gonna watch your YouTube video while they’re driving to work – I hope. But I can talk to you while you’re weeding, knitting, working out, walking the dog. And actually, a BBC study showed an 18% boost in engagement, a 22% boost in recall, and 40% boost in emotional intensity with audio people listened to while they were active. Not bad, huh? *woof* The dog agrees!
Audio is accessible, audio is there in the background, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
01. Fake it while you make it
01. Fake it while you make it
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
Episode One, Fake it while you make it, shows you how diverse audio content can be, allowing you to export your listeners in creative and imaginative ways whilst bringing your narrative to life.
“Crafting our podcasts demands meticulous attention to sound quality and imaginative creativity.
My job is to maintain that focus,
ensuring our speakers sound crisp and professional
(even when the odds are against us),
while bringing our shows to life with creative sound design and original music scores...
...even for one minute clips like this!”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
You join me at the top of Everest in Nepal! The air is thin which makes breathing difficult, and it’s minus seventy degrees celsius!
Happily, the temperature in my favourite bar in New York is a little more my speed, and the only thing that’s chilled here – “Your martini, sir” – ah, thank you – is my drink.
Actually, I haven’t travelled a single centimetre from my desk in Scotland. That was all fake; listen, this is what I actually recorded: “You join me at the top of Everest in Nepal.”
No you didn’t. But that’s part of the joy of audio; you can take a listener on a journey with you, literally, and it’s much simpler and cheaper to apply some effects to audio to build your world than it is to actually send a film crew to a basketball match.
Audio is tricksy, audio is malleable, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
The Power of Branded Podcasts
The Power of Branded Podcasts
One often overlooked avenue for engagement is through editorial content. In this blog post, we'll explore how brands can effectively integrate editorial storytelling into their marketing strategies to resonate with their audience and drive commercial success.
Bridging the Gap Between Editorial and Commercial
Introduction
In today's fast-paced digital landscape, the competition for audience attention is fiercer than ever. Brands are constantly seeking ways to cut through the noise and connect with their target demographic. One often overlooked avenue for engagement is through editorial content. In this blog post, we'll explore how brands can effectively integrate editorial storytelling into their marketing strategies to resonate with their audience and drive commercial success.
Understanding Your Audience
To effectively engage your audience through editorial content, you must first delve deep into who they are and what makes them tick. This goes beyond simple demographics; it's about understanding their motivations, pain points, and aspirations. Conducting thorough market research, leveraging data analytics, and engaging in active listening through social media channels are all valuable tactics for gaining insights into your audience.
Once you have a clear understanding of your audience, you can tailor your editorial content to resonate with them on a more personal level. By delving deep into who their audience is, how they consume content, and what they value, brands can tailor their messaging to resonate on a more personal level.
“The majority of podcast listeners have a household income of over $100,000””
Understanding your audience is the foundation of effective editorial content. By gaining insights into who they are, what they need, and how they prefer to consume content, you can create personalized experiences that resonate with your audience and drive meaningful engagement. In the next section, we'll explore how brands can seamlessly blend sales messaging with storytelling to create compelling editorial content.
Blending Sales with Storytelling
In the realm of content marketing, the age-old adage "show, don't tell" holds more truth than ever before. Consumers are inundated with advertisements and promotional messages at every turn, leading to increased skepticism and ad fatigue. To cut through the noise and capture audience attention, brands must adopt a more nuanced approach—one that blends sales messaging with compelling storytelling.
At its core, storytelling is a powerful tool for human connection. It allows brands to tap into emotions, spark curiosity, and create narratives that resonate on a deeper level with their audience. By weaving sales messages into these narratives, brands can deliver their marketing messages in a way that feels authentic and engaging, rather than intrusive or overtly promotional.
The key to successful storytelling lies in understanding the art of subtlety. Rather than bombarding the audience with blatant sales pitches, brands can embed sales messaging within the context of a larger narrative, allowing it to unfold organically.
This might involve:
Showcasing real-life customer testimonials
Highlighting the unique features or benefits of a product or service through storytelling
Demonstrating how it solves a specific problem or fulfills a need.
Moreover, effective storytelling goes beyond simply promoting products or services; it's about creating meaningful connections with your audience. By aligning your brand narrative with values, beliefs, or aspirations that resonate with your audience, you can foster a sense of affinity and loyalty that transcends transactional relationships.
“Most podcast listeners are decision-makers at their company.””
Another key aspect of blending sales with storytelling is relevance. In today's hyper-connected world, consumers have access to an abundance of information at their fingertips. To capture their attention, brands must deliver content that is not only compelling but also timely and relevant to their needs and interests. This might involve leveraging current events, trends, or cultural references to make your storytelling more relatable and impactful.
In summary, blending sales with storytelling is a powerful strategy for capturing audience attention and driving engagement. By crafting narratives that resonate on an emotional level, embedding sales messaging within the context of larger stories, and ensuring relevance and authenticity, brands can create content that not only informs and entertains but also inspires action. In the next section, we'll explore how brands can add value to their editorial content to enhance the reader experience.
Adding Value to Editorial
Effective editorial content goes beyond just selling; it's about providing value to the audience. Brands should strive to create content that educates, entertains, or inspires their audience, giving them a reason to invest their time and attention. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. By understanding the needs and preferences of their audience, brands can deliver content that resonates and builds trust.
In the crowded landscape of digital content, attention is a scarce commodity. To stand out and capture the interest of your audience, it's essential to go beyond mere promotion and deliver real value through your editorial content. This means providing content that educates, entertains, or inspires your audience—content that enriches their lives and leaves them wanting more.
“Podcasts lift brand awareness by 89%.
Podcasts are marketing powerhouses. They enable brands to reach new audiences and increase their brand awareness and recognition by associating them with thought leadership and a well-produced product.””
Adding value to editorial content involves going beyond surface-level information to provide insights and perspectives that are truly meaningful and actionable. This might include offering practical tips, actionable strategies, or thought-provoking insights that help your audience solve problems, achieve goals, or navigate challenges in their lives or businesses.
Another key aspect of adding value to editorial content is authenticity. In today's era of transparency and authenticity, consumers are increasingly skeptical of overly polished or scripted content.
They crave authenticity and genuine human connections.
By infusing your editorial content with authenticity—whether through personal anecdotes, real-life examples, or behind-the-scenes glimpses into your brand's story—you can forge deeper connections with your audience and build trust and credibility over time.
In summary, adding value to editorial content is essential for capturing audience attention, building trust and credibility, and driving engagement and loyalty over time. By focusing on quality, authenticity, and relevance, brands can create editorial content that not only informs and entertains but also inspires and empowers their audience. In the next section, we'll explore real-life examples of brands that have successfully integrated editorial content into their marketing strategies.
Case Studies
Podcast: Social Creatures
Client: Sprout Social
Sprout social is an all-in-one social media management platform that unlocks the full potential of social.
In order to continue to become ambassadors and thought leaders in the social media space, through branded podcasting they were able to leverages editorial content to connect with their audience, using compelling stories to drive engagement.
with the help of message heard, WE have now completed season two, becoming a staple peice of their marketing strategy.
Podcast: Raise her up
client: gdst
the gdst is a unique family of 25 all girls schools across england & wales. as specialist in girls’ education, they tailor our teaching to the way girls learn best.
covering topics from wellbeing to womanhood, communication to creativity, self-image to sexism, AS WELL AS MENTAL HEALTH, CAREERS, AND RELATIONSHIPS TO NAME JUST A FEW, RAISE HER FROM THE GDST GIVES YOU THE TOOLS TO HELP YOUR GIRLS FLOURISH.
SPREADING THE MESSAGE WHILST BRINGING GDST TO THE FOREFRONT.
Podcast: Counter talk (internal podcast)
Client: howdens
creating an internal podcast to share the ‘Tricks of the trade’ Howdens is the UK's leading trade kitchen supplier, with over 808 depots nationwide.
We worked with them to create a branded podcast that in line with their Internal Comms strategy, really capturing the essence of life in the depots.
resulting in Depots learning from each other and Employees feeling more connected to howdens.
Podcast: Objecks & tings
Client: Museumand
Objeks & tings is a co-production from Message Heard and Museumand, The National Caribbean Heritage Museum, that celebrates 75 years of Caribbean people, culture and contribution in the UK.
Embracing the concept of a "museum without walls," Museummand demonstrates how brands can effectively communicate their message through innovative storytelling.
Over 12 episodes, Museumand founders are joined by guests who each dive into the significance behind an object that represents their Caribbean heritage.
Conclusion
In conclusion, the power of brands to cut through to editorials lies in their ability to understand and connect with their audience. By blending sales with storytelling, adding value to editorial content, and embracing innovative approaches to storytelling, brands can effectively engage their audience and drive commercial success. Editorial isn't the opposite of commercial; it's an opportunity to create meaningful connections and add value to the lives of your audience. So go ahead, have your cake and eat it too, by integrating editorial storytelling into your brand's marketing strategy.
Reach out to discover how you can utilise the power of branded podcasting and get your Message Heard.
The Best Finance and Investing Podcasts in 2023
The Best Finance and Investing Podcasts
Whether you’re brand new to the game or an expert looking to learn new tricks, these podcasts will help you climb to the top of the investment ladder.
For many of us, the world of finance can be confusing. From choosing stock options to understanding the terms of a lifetime ISA, it’s easy to understand why investing can feel intimidating.
Luckily, there’s a podcast for every investor’s needs. Whether you’re brand new to the game or an expert looking to learn new tricks, these podcasts will help you climb to the top of the investment ladder.
The best finance and investing podcasts
The She-Wolf Investor
The She-Wolf Investor is a brand-new finance and investing podcast from Female Folio. Join Co-Founder Claire Barker and a powerful network of women as they discuss why knowledge and understanding of saving and investing is key to becoming a She-Wolf Investor. Each episode will feature distinguished female guests from the world of finance, playfully delving into all things to do with personal finances and empowering you to write your own investment story.
Bright Minds
Covering everything from meditation, controlling fear and other emotions, to neuroeconomics and psychology behaviour. Bright Minds brings you exciting guests from different fields who offer a new way to look at the world of trading and finance. The Host Patrick Munnelly, Experienced Manager and Market Analyst brings you the inside scoop into all this finance.
It’s Not About The Money
This podcast helps you to get in control of money, gain financial confidence, learn how to invest and save money - all at the same time. Hosted by qualified financial planner and financial money coach, Catherine Morgan, IHFS is a must-listen for millennial women all over the UK. By chatting about how to deal with financial stress and managing finances when you’re self-employed - this podcast is ideal for any young woman looking to get her finances in order. One listener rated INFS five stars and said “Catherine Morgan does such a great job of delving into the various aspects of a finance, wealth, and money mindset without using all the financial jargon, making it accessible to everyone.”
Money 101
Produced by BBC Sounds, host Bea Duncan sets out on a mission to learn about money, clear up financial confusion, and get the answers we need relating to all things finance. Kalpana Fitzpatrick is the money expert throughout the series, who provides advice and tips. Aimed at a young audience, this is an incredibly informative and relatable podcast spotlighting ordinary people and how they handle their money.
Switch Your Money On
Our hosts Susannah Streeter and Sarah Coles look at what's happening in the markets. In each episode they speak to the likes of fund managers and equity analysts to discover what's driving their portfolios, and their insight on what's happening in the world of investment. Plus unique sector guides, with interviews from guests across key industries.
We Study Billionaires
We Study Billionaires podcast is hosted by Stig Brodersen, Trey Lockerbie, and Clay Finck is the flagship podcast of The Investor’s Podcast Network, with more than 100 Million downloads. On the show, they interview and study famous financial billionaires including Warren Buffett, Charlie Munger, Howard Marks, and Bill Gates, and they teach you what they learn and how you can apply their investment strategies in the stock market. You can leverage the lessons they learned from studying billionaires and apply them in your own investing journey.
Start your journey to financial success today with an investing podcast.
Whether you are a seasoned investor or a novice just starting in the finance world, these podcasts have your back when it comes to all this money management and investing. Or if you are in the mood for even more podcasts, check out our shows.
What Podcast You Should Listen to Based on Your Astrological Sign
What Podcast You Should Listen to Based on Your Astrological Sign
Looking for a podcast that suits your sign? Here is a breakdown of which podcast you should listen to based on your star sign!
The Best Podcast for Your Star Sign
Life can be stressful; deadlines, work meetings, grocery shopping, laundry that needs to be folded, and relationships that need to be unfolded. We are no stranger to the complications and obligations of life. And even when you sit down at the end of a long day to relax, the decisions are not over yet. Hours are spent exhaustingly scrolling to try and decide what to watch, or in this case what to listen to.
There are so many podcasts at our fingertips that it can be stressful to pick which one is right for you. You deserve to relax and let the universe take over, and why not let the stars decide?
Here is a list of what podcast you should listen to based on your astrological sign.
Aries- The Superhero Complex
Aries are always ready to barrel headfirst into a new adventure or challenge. Their passionate and driven nature always ensures that a new caper is just around the corner. Arieses live life electrically and with an unmatched courage. They are competitive and fueled by optimism and determination for all you do in life. There is no challenge that is too daunting.
The Superhero Complex produced by Novel for iHeartRadio is the perfect podcast to satisfy your bold disposition toward the dangerous side of life. The Superhero Complex has everything you could need out of a podcast, complete with crime fighting, cocaine, and unitards. The story follows the civilian vigilante known as Phoenix Jones, a cage-fighter by day and superhero by night. Phoenix Jones finds himself on the wrong side of the law when he is arrested for possession of cocaine, and the ensuing story will leave you on the edge of your seat, or more likely couch. Phoenix Jones’s story will resonate with Aries in its determined passion, but also as a warning for the impulsivity and recklessness that Arieses are so often swayed by. Aries’ element is fire, and this thought-provoking study of a ‘real life’ superhero will ignite the adventurous side in you wherever you may be.
Taurus- The Moth
As a Taurus, you are grounded, realistic, and responsible. You have a deep sense of the world, and you value your mind and all the sublime thoughts it's able to traverse. You care deeply about your friends and family, and you are always a dependable shoulder to lean on. Security and stability are immensely important in your life, and you look for reassurance in the consistent, reliable aspects of your life. Your sign may be represented by a bull, but the stars see an insect in your future.
The Moth Podcast is your well-founded anchor in life. With over 200 episodes, The Moth will be your shoulder to lean on. With only a microphone and a sound stage, the podcast transports you into a vast archive of eclectic stories. People enter the hour as strangers and leave as friends. From P. Diddy to Burlesque, The Moth covers it all. Every Tuesday since 1997, The Moth stage has been bringing consistent, intriguing narratives from people of all different walks of life that you can enjoy without having to move your feet. With the whole world between your ears, Tauruses will love the familiar comfort of The Moth coming through your headphones.
Gemini- Twenty Twenty
The famed twins, a contradiction of seamless proportions. Gemini’s exist in opposing forces that work harmoniously in their opposing distinctions. Curious yet eccentric, fun-loving yet sensitive. Where the push and pull of life would hinder the other signs, Gemini’s thrive in the complex duality of life’s ups and downs. If Tauruses are a moth, Gemini’s are a butterfly, the social sort of course. Gemini’s flourish when surrounded by others, and their witty nature and captivating aura make it easy to talk to them for hours. Gemini’s have a quiet side to them as well, and even the most social people need a bit of a break from time to time. So, when that time comes, you can rely on this podcast to be your twin flame.
Twenty Twenty is a deep dive into all that is pop culture. Hosts Tara Joshi and Simran Hans bring us into their world of 2000s entertainment and media. Joshi and Hans discuss everything from Big Brother to Zadie Smith bringing a refreshing new look at the start of the millennium. Joshi and Hans have a natural rapport that makes it feel like you are in the room with them, curled up with a blanket gossiping about life and all its eccentricities. Gemini’s are known for their short attention span, so the quick bouncing nature of the show will suit the fluidity and curiosity that Gemini’s long for. With new episodes every Tuesday, Twenty Twenty is the hottest spot for podcast listeners.
Cancer- Beautiful Stories from Anonymous People
Shielded by hard shells, often people don’t see the soft center that exists in the Cancer Sign. Cancers are ruled by a nurturing spirit and deep love for their friends and family. Their gentle nature may leave them wary of committing to deep relationships, but once they do, their genuine empathy and compassion for others melts people’s hearts faster than butter at a crab bake. Cancers are natural caregivers and see the good in all aspects of life. This is nowhere better exemplified than in Beautiful Stories From Anonymous People.
One phone call. One hour, No names, No holds barred. Chris Gethard’s Beautiful Stories From Anonymous People brings the beauty of people to the podcast world. It’s an awkward, endearing, lovable mess of human foibles and tender moments. Chris Gethard’s comedic, but engaging approach will resonate deeply with Cancers. You’ll laugh, you’ll cringe, you might even cry, but you will feel seen. No topic is left undiscussed, and no person is overlooked. Cancer’s feel safe in cosy spaces, and Gethard expertly cultivates a personal sanctuary for all the strangers of the world to feel connected while apart. And who knows, you may even be tempted to call in yourself.
Leo- Emergency Intercom
Leos are affectionate, outgoing, genuine people. They light up any room they walk into, and they bring their own spotlight along with them. Leo’s have a strong sense of self and an even stronger determination in their pursuit of what they want. They are the center of attention and love every minute of it. Leo’s fearless tackling of life resonates with people, and endears them to their boisterous personality.
Emergency Intercom’s tagline goes as follows, “ There is no emergency, but there is an intense need for attention, so maybe listen up.” Those words perfectly sum up why Enya Umanzor and Drew Phillips’ Emergency Intercom is the perfect podcast for Leos alike. There is little structure and lots of yelling, but in the chaotic mess of microphones and foam chairs, there is a witty comedy and lovable charm to these two friends. No thought is filtered, and no insult is too bad. This podcast makes you feel like you are catching up with old friends and laughing until your side hurts. The Vine renaissance has been brought the podcast world, and Leos will love every second of it.
Virgo- Conflicted
Virgo, the earth sign represented by the goddess of wheat and agriculture, you live your life with a breadth of knowledge and particularity. You pay attention to the details of life, and you notice the little things with intense care and devotion. You enjoy structure and complicated design. Though Virgo’s disposition for perfection seems effortless, there is a lot of hard work and labor that goes on beyond the surface, but Virgo’s do not shy away from the complicated parts of life because Virgo’s know the payoff is worth it.
Conflicted is the perfect podcast for the detail oriented. This podcast takes you meticulously in depth into the conflicts in the Middle East, and puts them into a global context. It may be overwhelming for some, but Virgo's close attention to particularity, and ability to master complex topics makes this the perfect podcast. As host, Aimen Dean said, “What if I tell you that everything we’re going through is actually happening according to a divine plan?” The divine plan is waiting to be picked apart for the Virgo explorer within you.
Libra- Clever
Libra, peace and tranquility and the rippling water of a steady stream. Libras have a strong sense of harmony based in fairness and respect, and flow with the ups and downs of life in an effortless harmony of balance and patience. Libras appreciate art, and have a keen sense of noticing the inner patterns and larger design that punctuate the great art of our lifetime. Fellow star signs can always rely on Libras to give them a keen sense of deliberated judgment and measures of justice. The scales of life remain in the forefront of a Libra’s brain, and the give and take of life is appreciated and respected by a Libra. As such, Libras are drawn to careers of decorators, stylists, interior designers, and the likes of curated beauty.
Designer Amy Devers takes a deep dive into the visionary beauties of the world. With an emphasis on intellectualism and authentic taste-makers, Clever takes an appreciation for the arts and design to a new level bringing the conversation to an intimate setting and handing the microphone to experts in various design fields. Libra’s inner art critic will stand pen ready to delve deep into the intricacies of decorators, visionaries, and culture-makers. Libra’s are clever and so is this podcast.
Scorpio- Dear Sugar
Scorpios are passionate in their zealous pursuit of life and all its glories and downfalls. Scorpios are authentic and genuine in themselves. They are charismatic and people are naturally drawn to them, though they can come off as confrontational and hostile. However, Scorpio's passion for life extends to all aspects, and they are not afraid of a fight to stand up for something they believe in. Scorpios appreciate and understand the complexities of love and affection and the beauty in human foibles.
Dear Sugars understands Scorpios’ devotion to empathy and excitement for the connections we make as humans. Dear Sugars is an advice podcast that focuses on the interconnectedness of relationships and all the complications of life. Because as a Scorpio knows, the messy parts of life are the best parts. Scorpios are often viewed as having their heart on their sleeve, but there are deeper levels to their emotions that linger below the surface. This ‘radically empathetic’ podcast allows the kind exploration of the most human emotions, and Scorpios everywhere will appreciate its tender approach to the human experience.
Sagittarius- anything goes
Sagittarius are wandering spirits discovering all the curiosities and peculiarities of life. Their adaptability and zeal for learning new things and exploring, whether that be new terrain physical or mental is unmatched. Sagittarius are born to critically discover new paths and connect with the spirits of life. Sagittarius have a captivating nature and light any room they walk into. They do not scare away from the difficult or scary parts of life because they know in those dark spaces there is room for light and discovery.
Emma Chamberlain in her podcast anything goes is a love letter to the wandering spirits who find comfort and exhilaration in the many curves and folds of the mind. No topic goes undiscussed and Chamberlain never tires of the many ideas and conversations that pop into her head. Sagittarius are known for being spontaneous and flexible, so they will be able to ride along as Chamberlain jumps from topic to topic, and still enjoy the views along the way. With her microphone as her companion, Chamberlain will be your guide to the wonderful moments of personal exploration and the larger than life personalities that make a Sagittarius so wonderful.
Capricorn- Authentic: The Story of Tablo
Capricorns are not one for small talk. They much prefer diving into the deep, complex topics of life instead of frivolously speaking at the surface level. Although Capricorns may come off as reserved, and even cold and distant at times, once you engage with a Capricorn, the conversations are emotionally and intellectually rich. Capricorns possess a keen sense of perception, and forethought in their actions. They have a strong sense of ambition and drive, but not to the point of fallacy. They have a strong sense of themselves and the world around them, and think clearly even in the face of complex decisions and ideas.
Authentic: The Story of Tablo wastes no time on vain space fillers, but instead takes you on a winding, compelling story of Tablo, a Korean hip hop star, who was on the receiving end of rumors spreading about the legitimacy and accuracy of Tablo as he presented himself to the world. Capricorns will be drawn to the questions of reality and falsity, and will appreciate Dexter Thomas Jr. 's, the host’s, genuine intrigue for the case, and his ability to go beyond the surface, and explore what is lingering to be discovered underneath.
Aquarius- Everything is Alive
Aquarius are thinkers of the malleable kind. Their thoughts take abstract shape, and they often lose themselves in the dreamscape of their own head. Aquarians are innovators with a natural inclination toward the fringes of life. They are progressive, often rebellious, outsiders who prefer to forge their own path rather than follow that of the crowd. Aquarius have a tendency to lend themselves fully to their own minds sometimes at the expense of an awareness of their surroundings.
Everything is Alive allows for the best of both worlds by allowing for moments of lost thought within the surrounding world. This is an unscripted interview podcast where the subjects are inanimate objects. Each object tells us different things about life, and presents an interconnectedness to all the objects in our life. Aquarius’ will resonate with the unconventional structure and content of the podcast, as well as, feel a thoughtful presence of the life that exists within all things on earth. Imagine if the cup could speak to the cupbearer in the Aquarius star sign, and you’ll be on your way to understanding Everything is Alive.
Pisces- Sentimental Garbage
Pisces, the sentimental lovers of the star signs. Buying bulk rose-colored glasses to see the world with, Pisces are forever the hopeless romantic. The depths of their heart hold immense compassion and love for others, and they feel emotions on an innate, deep level. Pisces have the tendency to lose themselves in the fantasy and romanticize life, and what better romantic ugh companion than a good podcast to listen to you while you stroll the streets with a warm cup of coffee. Like the fish they are represented by, Pisces can be very in one with their emotions like the flow of water around them, but if someone taps on their fishbowl, there can be feelings of anxiety and irritability.
Sentimental Garbage is tailor made for Pisces. This deep dive into the lovable parts of culture that are oftentimes looked down upon. The host, Caroline O’Donoghue says it best, “We don’t know the most, we feel the most.” What better way to celebrate being a Pisces than by tapping into your most sentimental mood, and romanticizing the inner workings of our relationship with culture and the positive side of a world through rose-colored glasses.
Trust the stars, and you will be sure to have an out-of-this-world listening experience! If you’re looking for even more podcasts to choose from- check our shows.