So, you've decided to launch a company podcast. You're ready to share your brand's story, connect with your audience on a deeper level, and establish yourself as a thought leader. But once the strategy is set and the content is ready for podcast production, a crucial question arises: where should your podcast live? The world of podcast platforms can seem vast, but choosing the right ones is key to getting your message heard by the right people.

Whilst podcasting can, and is commonly, done in a DIY setting.. it’s not as easy as grabbing a mic and a friend and posting on Spotify.

Let’s tackle those assumptions and myths together, and look at why partnering with a podcast production company can help expel these and help you create an impactful and effective podcast.

In today's crowded digital landscape, simply having a website or a social media presence is no longer enough to truly connect with your audience. Businesses are constantly seeking innovative ways to tell their story, build lasting relationships, and attract new customers. Enter the company podcast – a powerful tool that’s moving beyond a fleeting trend to become a strategic necessity for brands looking to diversify their messaging and deepen engagement.

The success of any podcast, especially a company podcast produced to enhance brand reach or thought leadership, hinges on several factors.

High-quality audio, engaging content, and consistent production are essential. But one often-overlooked element can make or break an episode: the guest.

Choosing the right guests is crucial for delivering valuable content and achieving your podcast's objectives.

Podcasting is indeed an accessible medium, and the DIY approach is "doable". However, there are important factors to consider before you embark on your podcasting journey.

This blog post will explore the pros and cons of DIY podcasting versus hiring a podcast production company, and help you determine the best approach for your business.

The world of podcasting is dynamic, with formats constantly evolving to capture audience attention and deliver engaging content.

As more businesses recognize the power of audio storytelling through company podcasts, understanding the various formats available becomes essential.

Launching a successful podcast requires careful planning, dedicated effort, and a clear understanding of the production process. Whether you're a seasoned content creator or just starting out, this guide will provide a comprehensive overview of the key steps involved in bringing your podcast to life.

Podcasting has emerged as a powerful medium for brands to connect with their audience on a personal level, fostering longer and more consistent engagement. More and more businesses are recognizing the value of a company podcast to tell their story, build stronger relationships with their existing audience, and bring in new customers. However, creating a great show is only half the battle; if no one listens, its potential impact is limited. That's where effective amplification and marketing come into play.

Join us as we go beyond the interview and share 3 other creative formats for your company podcast to captivate your target audience.

Podcast guesting is a powerful strategy for businesses and individuals looking to expand their reach, build credibility, and connect with new audiences. By appearing as a guest on other podcasts, you can tap into an established listener base and leverage the host's influence to promote your brand or message.

Here's a guide to maximizing the benefits of podcast guesting.

Podcasting has quickly become one of the most popular forms of audio entertainment, with millions of people around the world tuning in to their favourite shows every day. For businesses, podcasting presents a unique opportunity to reach a large and engaged audience. But with any marketing investment, it's important to track results and measure the return on investment (ROI).

The podcasting industry is constantly evolving, with new technologies emerging all the time that are changing the way podcasts are created, consumed, and monetised. Artificial intelligence (AI) is one of the most transformative technologies impacting the podcasting landscape.

The podcasting landscape is constantly evolving, with new trends and technologies emerging all the time. For brands looking to leverage the power of podcasts, it's essential to stay ahead of the curve and adapt to the changing listening habits of their audience. In this article, we'll explore some of the key trends shaping the future of podcasting and how podcast companies can help brands navigate this exciting medium.

In today's digital age, businesses are constantly seeking innovative ways to connect with their target audience and build brand authority. Enter the podcast: a versatile and engaging medium that offers a unique opportunity to reach and resonate with listeners. But why exactly should your business invest in a podcast?

Let's explore seven compelling reasons.

Do you have to pay to be on Spotify? What is a podcast host? How do you get into the Apple Podcasts charts? How do you get featured? It seems overwhelming, but we’re here to help. We can help with this guide, but also, as a leading podcast production company, we are of course standing by to do all this for you if we make, distribute and amplify your podcast for you.

With the rise of remote work and the increasing diversity of the workforce, companies need to find new and innovative ways to connect with their employees and foster a strong sense of community. One powerful tool that is often overlooked is the internal communications company podcast.

But even once you’ve decided that you want to make your own company podcast, while you’ll probably know what you want to talk about, the next big question you have to answer is what the format of the show should be.

Once you’ve decided you want to make a podcast, you have two options: either make it yourself, or find the perfect podcast production agency to make it for you.