04. A spoonful of sugar
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In part four, we look at the subtlety of messaging with audio, how building that close impactful relationship with your audience through genuinely interesting content opens the doors for effectively, and subtly, weaving in branded messaging and information into your podcast.
“By weaving facts into captivating stories, we turn simple moments into powerful messages.
At Message Heard, our podcasts blend joy with purpose, ensuring your audience truly listens.”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
What’s the best thing about Switzerland? Well, the flag is a big plus. (fx: laughter)
Sorry, that’s one of my favourite jokes. But now I have your attention I can tell you that the Swiss flag is one of only two square flags in the world. (fx: gasp!) Hmm, you might have known that, but did you know that Switzerland’s maritime flag is actually just a regular rectangle? (fx: wow!)
See, the thing about having your own podcast is that you can sneak facts and messages in when people are having a good time. Make a compelling, joyful podcast that people actively want to listen to, and they’ll actually listen to what you want to say.
(The other square flag is for the Vatican City, by the way. I know it was bugging you)
Audio is sneaky, audio is a spoonful of sugar, audio is powerful. We’re Message Heard, and we make podcasts with purpose.