02. Walk with me: audio’s unique reach
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In the 2nd Episode, Walk with me: audio’s unique reach, delves into the unique impact of audio, how it’s one of the only types of media that can, and is, consumed whilst doing something else. Allowing brands to share their stories and become closer with their listeners in all different facets of life, from commuting to gardening.
“Treat your audience – your customers – with respect,
give them a show they love,
and they’ll give you their attention in parts of their day
that no other medium can reach.”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
Vision is most people’s primary sense. That gives stuff that we watch or read a special power, but it also means that if I’m watching a movie or just thumbing through TikTok, because I’m using my primary sense, I’m locked into just doing that activity.
With audio, though, you can listen while you do something else, and so we get to reach people with audio in places that no other medium can.
Nobody’s gonna read a white paper while they’re doing the dishes. Nobody’s gonna watch your YouTube video while they’re driving to work – I hope. But I can talk to you while you’re weeding, knitting, working out, walking the dog. And actually, a BBC study showed an 18% boost in engagement, a 22% boost in recall, and 40% boost in emotional intensity with audio people listened to while they were active. Not bad, huh? *woof* The dog agrees!
Audio is accessible, audio is there in the background, audio is powerful. We’re Message Heard, and we make podcasts with purpose.