01. Fake it while you make it
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
Episode One, Fake it while you make it, shows you how diverse audio content can be, allowing you to export your listeners in creative and imaginative ways whilst bringing your narrative to life.
“Crafting our podcasts demands meticulous attention to sound quality and imaginative creativity.
My job is to maintain that focus,
ensuring our speakers sound crisp and professional
(even when the odds are against us),
while bringing our shows to life with creative sound design and original music scores...
...even for one minute clips like this!”
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
You join me at the top of Everest in Nepal! The air is thin which makes breathing difficult, and it’s minus seventy degrees celsius!
Happily, the temperature in my favourite bar in New York is a little more my speed, and the only thing that’s chilled here – “Your martini, sir” – ah, thank you – is my drink.
Actually, I haven’t travelled a single centimetre from my desk in Scotland. That was all fake; listen, this is what I actually recorded: “You join me at the top of Everest in Nepal.”
No you didn’t. But that’s part of the joy of audio; you can take a listener on a journey with you, literally, and it’s much simpler and cheaper to apply some effects to audio to build your world than it is to actually send a film crew to a basketball match.
Audio is tricksy, audio is malleable, audio is powerful. We’re Message Heard, and we make podcasts with purpose.