Growing an audience

The untapped value of podcasts for subscription services

The untapped value of podcasts for subscription services

The untapped value of podcasts for subscription services

How many times have you heard an advert on a podcast for a recipe kit, a beer club or razor delivery? We imagine the answer is, “lots.” You might even be advertising your subscription service on a podcast or two. But why not take it a step further? Rather than getting a slice of airtime on someone else’s podcast, you can host your own.

Podcast KPIs: How to measure the success of your podcast

Podcast KPIs: How to measure the success of your podcast

Podcast KPIs: How to measure the success of your podcast

When it comes to making a successful podcast, download numbers aren’t everything. Here’s what else you should be measuring.

What's your perfect podcast marketing mix?

What's your perfect podcast marketing mix?

What's your perfect podcast marketing mix?

When it comes to podcast marketing, there is no one size fits all solution. Instead, we break down the tactics and approaches that will help you create a podcast marketing plan that is built for purpose.

Two Seasons In, Here’s What We've Learned About Podcast Marketing

Two Seasons In, Here’s What We've Learned About Podcast Marketing

Two Seasons In, Here’s What We've Learned About Podcast Marketing

We have been creating and releasing our podcast Conflicted since February 2019. It’s taught us first-hand how hard building a podcast audience is — it’s not enough to make great content and throw it into an RSS feed. Here’s what we’ve learned so far.

How Podcasts Can Help You to Reach New Audiences

How Podcasts Can Help You to Reach New Audiences

How Podcasts Can Help You to Reach New Audiences

Our latest blog post explores the 3 ways podcasts help you reach new audiences and convert listeners into customers and clients.

Branded Podcasts: 3 Ways To Harness The Power of Pods

Branded Podcasts: 3 Ways To Harness The Power of Pods

Branded Podcasts: 3 Ways To Harness The Power of Pods

We lay out the three key ways organisations can utilise podcasts: brand and audience building, targeted sales, internal engagement.

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