Looking to spark conversations in your industry? Our Thought Leadership Podcast Production Package is great for delivering insights and pioneering affirmative changes. Mix up the traditional interview podcast format for something that’ll inspire and engage.

So What is a Thought Leadership Podcast?

Our Thought Leadership podcast style lends itself to exploring perspectives, showcasing expertise and sharing insights. This is a discussion-based format that shakes up the classic interview, focusing on the stories behind people and their perspectives. Think delving into curiosity and exploring the depths of understanding. The Thought Leadership format is all about making connections and paving the way of new ways of doing things. This in turn can raise your organisation’s profile and help grow your networks.

Why choose a Thought Leadership podcast?

This type of podcast is about getting to the heart of a story. It can be situated in the here-and-now, featuring news round-ups and digging into trending topics. Or, it can take it back a bit and take deep dives into stories behind stories. There’s a huge amount that can be explored.

What to Expect From Our Production Services

Partnering with us to produce your thought leadership podcast starts with us getting fully immersed in your company. We’ll learn about the history of your business, your overall objectives, as well as your marketing and communication goals. We’ll place high priority in getting to understand your audience, and how this type of podcast will engage them and deliver the result you’re after.

The project is led by your business needs, and we’ll work in tandem with you to achieve them. If you’d like to be hands-on or take more of an overseeing role, it’s all good with us. It all starts with you contacting us. Our expert sales team will talk you through the different packages, and make recommendations. Already decided that the Thought Leadership Package is for you? Fantastic. We’ll set up a discovery session to kick things off with our Content Strategist.

Here’s what you can expect with working with us on producing your podcast.

• Concept ideation based around engaging your key audience. Anything we do will be designed to be part of your marketing strategy.

• Proposals. The next step from ideation, we’ll present you with concepts, all grounded in market research. We’ll take on your feedback, and tweak them until they’re good to go.

• Audience growth strategy. Our team will create this, ensuring it aligns with your brand’s goals and help you reach your listeners.

• End-to-end expert project management. This includes assigning a producer, scheduling, training and overseeing the production process.

• Full podcast production. This includes any equipment you need, sourcing talent, booking guests, access to award-winning producers, and more.

• Integration into your marketing calendar. We’ll ensure that your podcast aligns with your existing content calendar.

• Podcast deliverables. We’ll discuss and agree on what these will entail before we start the project. These can include audio files, promotional assets, and descriptions.

Let’s start the debate! Our Conversation Podcast Production Package brings together thinkers and influencers in your space to get the discussion started. Get multiple insights from different perspectives pivotal to your organisation.

Explore perspectives, showcase expertise and share insights in a discussion-based podcast. Perfect for showcasing curiosity, depth of understanding, access to expertise, raising profile and growing networks.

This format is great for:

• Exploring trending topics

• Getting behind the story

• News round-ups

Become the convener of lively, dynamic conversations with panel podcasts, or podcasts with multiple-interviews. The Conversation Podcast format is perfect for defining, hosting and owning important discussions, that just wouldn’t happen without you. Lively and engaging, these podcasts can involve multiple talking heads (one host, and two/three guests) and feature light sound design to establish mood and atmosphere.

Why choose our Thought Leadership package?

This production style provides an engaging format that can help make complex subjects interesting and accessible. This can be transformative in certain industries, and can be used as a platform to share expertise and insight. Ultimately, it’s about bringing different perspectives together and paving the way for new conversations.

Want to learn more? Get in touch!

Frequently Asked Questions: Conversation Podcasts