Want to start a podcast for your business? Tired of the traditional interview format? Our narrative podcast takes this traditional format and transforms it into something more engaging.
Use energetic audio techniques to create a polished narrative podcast series, packed with popular appeal. This lightly branded approach is all about using stories that convey your goals and values, to create a podcast with mainstream appeal.
This format is great for:
Telling interesting stories
Showcasing innovation
Making complex subjects interesting and accessible
Entertaining and engaging audiences
Showcasing brand creativite
What is a Narrative Podcast?
Narrative podcasts are story-driven shows. They often involve a host narrating a story supported by a number of different interviews or recordings. These are much less formal than a standard interview, allowing more scope for a dynamic and personal result.
These podcasts also include world-building sound design to really enhance the narrative. One of our most popular narrative branded podcasts is ‘Small Business, Big Lessons’ that we created with Buffer. In this podcast, we took a variety of interviews from small business owners and shaped them around themed episodes including ‘building a Community’ and ‘turning Down Big Money.’
Why Choose a Narrative Podcast?
This podcast format is all about driving brand awareness through highly-engaging storytelling. This style lends itself to diving deep into stories and showcasing creativity. It also works well with a thought leadership focus, and going on journeys with guests.
What to Expect with a Narrative Podcast
When choosing to partner with us to create a narrative podcast, we’ll start off by fully immersing ourselves in your organisation and taking a deep dive into your story idea. We’ll take time to understand who your audience is, and how to engage with them with the narrative format.
We’ll decide on themes for narrative episodes and work closely with you to strategically the right guests for the story you want to tell. We work collaboratively, and you’re welcome to get as hands-on as you’d like.
Contact us and we’ll talk through the different packages available, and which one we would recommend (if you don’t have one in mind already). Likewise, if you know you’d like to go with our narrative package, we’ll set up a discovery session and get the ball rolling.
Throughout the process of producing a podcast with us, you can expect the following:
Concept ideation. This is all based around engaging your key audience, and creating an engaging and original idea that hooks your audience.
Proposals. We’ll present you with the concepts, and the market research that they’re grounded in. There will be an opportunity to tweak them too.
Audience growth strategy. Our team will create this, ensuring it aligns with your brand’s goals and help you reach your listeners.
End-to-end expert project management. This includes assigned a producer, creating and schedule, training and overseeing the production process.
Full podcast production. From the equipment you need, to talent scouting, to access to researchers, script writers, award-winning producers, and more.
Integration into your marketing mix. We’ll ensure that your podcast aligns with your existing content calendar.
Podcast deliverables. We’ll discuss and agree on what this will be before we start the project. These can include audio files, promotional assets, and descriptions.
Ready to start making your narrative podcast? Get in touch!
Example
Breaking Brand
Client: Buffer
Start here: https://pod.fo/e/b9d87
This is a narrative series telling the story behind a company’s radical pivot from agency to D2C business.
Frequently Asked Questions: Narrative Podcast Production
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That’s up to you! Whether you want to host yourself, book your own guests, or would prefer to take a more hands-off approach - we’ll take your lead. If you have any questions about this, chat to our sales team.
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This all depends on the scope of the project. We offer competitive pricing, so please reach out to our expert sales team with any pricing queries you have.