One often overlooked avenue for engagement is through editorial content. In this blog post, we'll explore how brands can effectively integrate editorial storytelling into their marketing strategies to resonate with their audience and drive commercial success.
Whether you’re brand new to the game or an expert looking to learn new tricks, these podcasts will help you climb to the top of the investment ladder.
Looking for a podcast that suits your sign? Here is a breakdown of which podcast you should listen to based on your star sign!
Since the launch of Chat GPT, AI is everywhere. We’ve listed the podcasts that are at the forefront of the machine-learning conversation and are diving into the business and ethics of the AI boom.
It’s not a secret that we think podcasts can elevate you and your brand to the next level. Starting a podcast is an exciting way to tell a story. But telling your story isn’t done once you’ve finalised your edits or posted the podcast to the world. You then have to tell the world that your story exists! Marketing gets your story out there, and will help drive the benefits of starting a podcast in the first place.
After the pandemic, organising podcast recordings from the comfort of your own home has become the norm. Some of your favourite podcasts might even be recorded under a stuffy blanket or in a cramped closet.
Are podcasting services worth it?! It’s a great question, and we have the answer.
Are you having a guest on your podcast for the first time or just wondering how you can give your guests the best possible podcast-recording experience? We got you. Here is 5-step guide to getting the most out of your interview with a guest…
If you’ve been sticking to blogging up until now, you might be missing out on one of the best ways to tell the world about your brand or business – podcasting.
When creating a podcast for your brand or business, setting good metrics for success is an essential part of planning a great podcast. While it is easy to look at downloads and number of listens that you might receive, branded podcasts can have another form of ROI - the relationships you build as a result of great guests!
Having multiple podcast guests at once can feel like herding cats – everyone wants a chance to say their bit, everyone has an opinion and people can potentially start speaking over each other! But there are a lot of great benefits to this podcast style, if you can pull it off.
The interview format is one of the most common types of podcast out there. But even though there are a lot of interviews recorded, not all of them succeed! Cultivating a conversation that is insightful and valuable for your audience isn’t always as simple as it sounds.
Podcast publishing is a bit of a minefield — but getting it right is key to creating a successful podcast, so it's worth investing some time in. We've learned a lot from publishing our own shows, and we're here to share our learnings with you, so you don't fall into the common traps.
We have been creating and releasing our podcast Conflicted since February 2019. It’s taught us first-hand how hard building a podcast audience is — it’s not enough to make great content and throw it into an RSS feed. Here’s what we’ve learned so far.
A new study from USC shows poor audio quality doesn’t just impact audience enjoyment - but also calls into question the credibility of the source. We explore why you should make sound quality a priority when recording your corporate podcast.
