Podcast publishing 101: Where to publish your podcast?
A guide for checking your podcast is published everywhere it needs to be.
Podcast publishing is a bit of a minefield — but getting it right is key to creating a successful podcast, so it's worth investing some time in. We've learned a lot from publishing our own shows, and we're here to share our learnings with you, so you don't fall into the common traps.
We’ll share our tips about podcast publishing, and share our ever growing podcast platform checklist that you can use to make sure your podcast is accessible on whatever app your listeners are using.
Why is podcast publishing important?
From Apple to Google Podcasts, there are so many places that listeners can discover, listen, rate and review your podcast.
With our show Conflicted, we can see that listeners use over 26 different podcast platforms and there is still a large chunk of unattributed listens which could come from any number of other podcast platforms.
The vast majority of listens come from a few big players: 68% Apple Podcasts, 14% Spotify and the remaining 19% split between over 20+ other apps.
A table showing some of the places people listen to our show, Conflicted.
But no matter the size of listenership on that platform, it’s important your show can be accessed everywhere as it improves the experience of every potential listener you have. Think of those potential super fans who will be very annoyed that they can’t find your awesome show on their chosen app!
The good news is it’s pretty easy to do, but there are a few factors to consider especially when it comes to timing.
When should you publish your feed?
It makes sense to focus on making sure your podcast is on the biggest podcast platforms first.
We discovered the hard way that Apple Podcasts, which along with Spotify, is widely one of the most common places people listen to podcasts, encourage you to allow up to 10 working days for them to approve your feed once it’s submitted.
So to avoid any last minute panics, we now make sure all our feeds are set up with the trailer uploaded 10 days before we planned to start promotion.
Once the feed is created via your chosen hosting platform, you will generate an RSS feed link. We then make sure this link is submitted to the top players:
Apple Podcasts - Submit your feed here via iTunes Connect. Make an account if you don’t already have one, and you can also see analytics through this portal.
Spotify - Submit or ‘claim’ your RSS feed through Spotify for Podcasters. You’ll also need to create an account, and similar to iTunes Connect, Spotify offers specific analytic via this portal.
Google Podcasts - Google now have a podcast manager portal as well where you can submit your feed directly. You can log in with any google account, and as with the others, you will need your RSS feed link at the ready.
From there, we’ve found your RSS will be automatically picked up by most other podcast platforms. This may take some time, so you can also check and submit your feed via the links in the list below!
Where else should you make sure your podcast is published?
As we mentioned, the RSS feed does a lot of the hard work for you and you might find your podcast has found its way on to many of these platforms without you submitting it directly.
So, we suggest waiting for up to 10 days and once you see your link appear on these platforms you have already submitted to:
Apple Podcasts
Spotify
Google Podcasts
Then go through and check your podcast is displayed on these players, if not you can add them via the links or instructions below:
Overcast - There is no specific way to submit to Overcast, they say you should see your podcast on Overcast 2-3 days after you submit to Apple.
Acast - Scroll down to the green button where it says ‘add your show’
Downcast - Downcast also don’t have a direct submission and use Apple Podcasts, but if your show is not appearing you can email them: support@downcastapp.com
Doggcatcher - Doggcatcher also doesn't have a direct submission. If you can’t find your show, you can try using their support forum.
Alexa - Lots of podcast apps already have skills which you can use to access your podcast, but some shows also create your own skill but this requires custom development.
Entale - You can add your shows to Entale if you wish to add reference materials like images or links.
This is a running list we have compiled. Have we missed any? Let us know if your favourite podcast platform isn’t listed and we’ll add it along with the link to submit.
Want to know more about marketing and distributing your podcast? At Message Heard, we make podcasts that help your brand to reach new audiences. Find out what we can do for you. Call today: 02081036034 or email us at: contact@messageheard.com.