Message Heard Founder, Jake Warren, sat down with the good folks at BrightTALK to discuss podcasts! Have a listen to their webinar here. BrightTALK host, Ryan Ross, gets Jake to outline loads of podcast-y things for you, like:
Why the UK podcasting industry is going from budding to blooming
How to tell your story through sound and why that can be more compelling than video
Whether anyone can & should create a podcast (there are a LOT of never-listened-to podcasts out there
Hot tips on what makes a GREAT podcast- that will get listened to by your target audience
Why podcasting works for internal communications
How podcasting can help you OWN the conversation in your industry-moving beyond white papers that no client ever reads
Tricks of the trade- what podcast producers consider when they help you craft your internal AND external stories