Digital marketing can be a tricky space to navigate, with trends, best practice and even whole channels changing in an instant (think Twitter and Elon Musk). However, podcasts can help you stay on top of an ever-changing market with insights from experts and sneak-peeks into viral campaigns. Here’s a list of some of our favourites.
The Best Digital Marketing Podcasts
Social Pros Podcast
Social Pros interviews experts and professionals in the social media industry in typically under-50 minute long instalments. The hosts, Jay Baer and Adam Brown, have been praised for their discussions of social media strategies that listeners call in-depth and actionable. Case studies also appear on this podcast’s roster, with subjects including ride-sharing app Lyft, indie cosmetic brand Glossier, and American restaurant chain Chili’s.
Social Creatures
On our very own Social Creatures Head of Marketing at Sprout Social, Cat Anderson, sits down with some of the most innovative minds in the social space to find out how they achieve success. Favourites include the TikTok viral Black Country Living Museum and an in-depth interview with the PR agency behind the controversial Heinz Baked Beans and Weetabix campaign.
The Science of Social Media
The Science of Social Media was developed by Buffer, a social media toolkit designed for small businesses. Their excellent library of content that they transfer into podcast form. While they may gear their own work towards small businesses, we think anyone can learn from their podcast that helps explore what exactly works on social media.
Casual Fridays
Casual Fridays target those in entertainment, tourism, and hospitality industries. Episodes are conversational and always include a discussion on current trends, strategy moves, and useful tactics. With over 200 episodes available, there’s no shortage of tips and tricks from host Tyler Anderson.
Everyone Hates Marketers
In this cheekily named podcast hosted by Louis Greiner, marketing isn’t put on a pedestal. Greiner understands the honest truth that people don’t want to be marketed to, which is why Greiner’s goal with the podcast is to discuss and share ethical marketing tips and tricks that are in good taste and no-nonsense. Episodes are released on a weekly basis, with interviews or Greiner’s own opinion sharing their thoughts on the sometimes “shady” marketing tips.
Duct Tape Marketing
Duct Tape Marketing is the marketing podcast made for small businesses specifically. Since 2005, host John Jantsch has interviewed thought leaders, experts, and authors to share their stories and secrets to make it in the business world. Recent episodes have explored data usage, communication tips from the world’s greatest salesman, and ways to double sales.
The Agents of Change
Through fascinating and engaging interviews with expert marketers, The Agents of Change podcast promises to help increase your brand’s online visibility, drive more qualified traffic to your site and convert that traffic into consumers. Host Rich Brooks talks to internationally known marketers to get their inside insights that cover tips and tricks on SEO, social media, and mobile marketing. There are over 400 episodes, and they’re available weekly, with each episode running about 30-45 minutes, so there’s plenty of content for you to binge!
Copyblogger
Copyblogger is the ultimate copywriting, content marketing, freelance writing, and social media marketing podcast. Quality copywriting is at the centre of quality marketing, so this podcast has you covered on all the tips and tricks to write the catchiest of content. In each episode, a variety of experts analyse copywriting, content marketing, conversion optimization, and more. Start listening here.
We hope that’s helped you find a digital marketing podcast to keep you on top of the trends, in the meantime make sure to check out Social Creatures for more insights into the bizarre world of viral marketing. Or contact us to find out how to use a podcast to grow your brand!