The Power of an Internal Communications Podcast to Unite a Workforce
In today's ever-evolving business landscape, effective internal communications are more critical than ever. With the rise of remote work and the increasing diversity of the workforce, companies need to find new and innovative ways to connect with their employees and foster a strong sense of community. One powerful tool that is often overlooked is the internal communications podcast.
What is an Internal Communications Podcast?
An internal communications podcast is a private podcast that is specifically designed for employees of a company. It can be used to share company news and updates, provide training and development opportunities, and promote employee engagement. Unlike public podcasts, internal communications podcasts are not available to the general public and can be accessed only by employees through a secure platform.
Benefits of an Internal Communications Podcast
Internal communications podcasts offer a number of benefits for companies of all sizes. They are a convenient and engaging way to reach employees, and they can be used to deliver a wide range of content. Some of the key benefits of internal communications podcasts include:
Improved Employee Engagement: Podcasts are a great way to keep employees informed and engaged. They can be listened to on the go, which makes them a convenient option for busy employees.
Enhanced Communication: Podcasts can help to improve communication across all levels of an organization. They can be used to share important announcements, provide updates on projects, and foster a sense of community.
Increased Reach: Podcasts can reach employees that may not have access to traditional communication channels, such as email or intranet.
Cost-Effectiveness: Podcasts are a cost-effective way to deliver internal communications. They do not require expensive equipment or software, and they can be produced in-house.
Best Practices for Internal Communications Podcasts
If you are considering launching an internal communications podcast, there are a few best practices to keep in mind:
Define Your Goals: What do you want to achieve with your podcast? Once you know your goals, you can tailor your content accordingly.
Identify Your Audience: Who are you trying to reach with your podcast? Knowing your audience will help you to create content that is relevant and engaging.
Choose the Right Format: There are many different formats for podcasts. Choose one that best suits your needs and your content.
Promote Your Podcast: Make sure your employees know about your podcast and how to access it.
Measure Your Results: Track your podcast's performance and make adjustments as needed.
Don’t just take our word for it…
Howdens Leverages Company Podcast to Enhance Employer Branding and Internal Communications
“This is the most collaborative project I’ve ever worked on with an external agency.”
Howdens, a leading manufacturer and supplier of kitchen components, is a great example of a company that has successfully used an internal communications podcast, to unite its workforce.
Howdens partnered with Message Heard, to develop a branded podcast that focused on key themes such as company culture, employee spotlights, and industry insights.
Through format workshopping, high class production and cohesion within between MH & Howdens, the company podcast was a success, and it helped to improve employee engagement…
…with a 40% increase in employee survey response.
Helped build on company interrelationships and leadership…
…with 85% of managerial staff tuning in bi-weekly.
And became a fundamental part of their internal communications strategy, becoming a vehicle for sharing company updates & reports, covering health & safety topics, answering FAQs; all whilst engaging and bringing together the organisation on a national scale.
Now commissioned for a further season in early 2025!
Round-up
Internal communications podcasts are a powerful tool that can be used to unite a workforce. By following the best practices outlined in this article, you can create a podcast that will engage your employees and help you achieve your business goals.
In addition to the benefits listed above, internal communications podcasts can also help to:
Improve employee morale
Boost productivity
Strengthen company culture
Attract and retain top talent
If you are looking for a way to take your internal communications to the next level, an internal communications podcast is a great option.