Breaking Brand
Buffer
They’ve helped launch over 50 startups- creating nearly $15 billion in market value. Now they’re taking a bold, new challenge.
Now, they’re taking on a bold, new challenge.
Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand market.
The narrative series followed notable New York branding agency, Gin Lane, as they packed up shop to relaunch themselves as Pattern Brands, an ambitious new company that will house a family of DTC brands, starting with a cooking brand called Equal Parts.
The team from Gin Lane is pioneering the next generation of consumer brand building by acquiring, and growing, leading Shopify home goods brands on one platform; Pattern Brands.
